Hemköp

2016

At Fjord / Accenture, I became the point of communication between the agency, colleagues, and the grocery client to develop an entire e-commerce platform.

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My role was to solve complex problems, lead the UI/UX team, assist developers, and challenge the client to adopt new solutions.

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Hemkop.se

Problem 1

Hemköp needed to display products in the exact same order as their weekly printed brochure. I had to track the logistic system and find a digital structure that worked with all the breakpoints.

Problem 2

The product information from 60+ campaign variations had to fit inside a small placement area. I had to read up on actual laws in order to know what was direct mandatory info and what info could be pushed onto the product page.

Problem 3

The client wanted to use the same solution its competitors had for adding products into the basket. I discovered backend issues and showcased the shopping experience as confusing. In order to remove an item, you had to go via the checkout page, making it a slow process.

I had to battle the client for over 2 months in order to implement a live responsive solution where the mini basket would play a crucial role for a faster customer experience.

Problem 4

The checkout flow contained so much information that it was super tricky to get the clarity right on all devices.